Buy Buddy was founded in 2016 with the dream of revolutionizing retail. Buy Buddy has invented Hitag Payment Device for retailers to be attached to items in the shop. Beyond replacing the known security against theft, it allows customers to directly pay through their mobiles and check out, skipping the queues at cash counters. Hitags collect customer behavior, employee performance, product efficiency, inventory data for retailers and present them at Business Buddy Dashboard in real-time. Buy Buddy is an end to end solution for retailers to manage stores and online selling from one place easily.